Monday, August 31, 2009

A Great Business Model

Tia and I were moving dirt around the ranch this weekend. It was a chore that needed to be done, and we had some time to do it. Nothing was scheduled, no kid or family commitments, on a Sunday afternoon.

While we were working, a strange car drove up, and a lady got out with a package in her hand. Tia and I looked at each other, and since I was in the tractor, she walked over there to see what was going on. I finished dumping some dirt, and as I was walking back to the house, Tia came up to talk to me.

She showed me this:


The lady apparently takes photos of houses from the air, and then brings them around to sell. I'm not sure if she or her husband does this, but they offer the print for $119 or so, and then $30 for the frame.

Not a big money maker, but it can fund a hobby or some costs, and it's not a bad model. The power of showing a finished product to a client makes a big impression. While $120 isn't cheap, it's a nice photo, and is unique. I wouldn't, however, contract with them if they came by and said they'd go take a picture and bring it back.

I don't think that you'd ever earn a living with some hobby like this, but you likely could cover costs, perhaps even the fuel from flying your airplane around. If you had a similar hobby, woodworking, crafts, something where you can produce a customized product easily, making a sale can work well. Photography is easy: I see people taking pictures at theme parks, ski resorts, etc. and then selling prints later. It must bring in enough money to keep offering it year after year.

This is a nice example of contact hitting, making small, regular sales that people.

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