They should have done this on day 1 of the issue: offer users a legitimate copy and move their annotations. I’d like to say this didn’t bother me, but it did, and it definitely made me re-think the complete lockdown Amazon has.
It’s also one reason that I like reading on my iPhone. I can get books from Amazon, B&N, and other sources. I hope publishers will wake up and stop fighting for years as music publishers did. I don’t see the iTunes store losing a ton of sales because of the lack of DRM on their product.
If you offer books from multiple stores, in a format that multiple readers can use, you will speed adoption of the product, and possibly spur sales of books.
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