Wednesday, July 21, 2010

It’s the Platform

I keep seeing lots of debate about Android v the iPhone 4. I have friends talking about how cool Windows Mobile 7 will be, and even some talk about Nokia making a comeback. However it seems that so many people are just missing what’s cool about the iPhone.

It just works.

Not perfectly, not all the time, but it’s just so simple to make things happen. And if you want to try something else, there’s likely a dozen apps that do that one, quirky thing you want, and you can pick the one that works for you.

70618861[1] As an example. I was on the phone with a friend today and they recommended Career Warfare to me. He told me the author and while he spent 2-3 minutes explaining what he’d learned from it and why he’d recommend it, I surfed over to Amazon, found the book in a Kindle edition, selected my phone, and shot the book to it. A quick $12 purchase for me, some money for the author and Amazon, and befoer I got off the phone, I clicked the Kindle app and saw it download through wi-fi.

There’s nothing magic here, and Kindle is on Android now, but that platform, with things being that easy, is what makes the iPhone cool. Most apps are that easy to find, and I can find them in iTunes, see large screenshots and read reviews easily in a way that I couldn’t in the early Android Marketplace. Maybe it’s easier now, and maybe I can “send” things to my phone, and if so, they’re learning.

That cool, simple, seamless platform that just seems to work so often and intuitively, is the reason I love the iPhone.

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